Page 486 - ANUAL REPORT MOH 2017

“Malaysia Healthcare” is also globally known as the three-time winner of the “Medical Travel Destination
of the Year” (2015 to 2017) by International Medical Travel Journal (IMTJ) United Kingdom. Malaysia has
also been acknowledged as the ‘Best Country in the World for Healthcare’ by US-based International
Living’s Annual Global Retirement Index from 2015 to 2017. These recognitions acknowledge the efforts
invested into promoting Malaysia as a leading global destination that provides world-class quality,
accessible healthcare services at affordable prices.

Image 1
Malaysia Healthcare scores a hattrick by winning the “Health and Medical Tourism:
Destination of the Year Award“ at the International Medical
Travel Journal Awards 2017 in Croatia.

(L – R): HE Ambassador of Malaysia to Croatia En. Mohd Hassan bin Bal, CEO of Malaysia
Healthcare Travel Council Pn. Sherene Azli and Chief Editor of IMTJ Mr. Keith Pollard
Source: Malaysia Healthcare Travel Council (MHTC)

MHTC was also recognised as IMTJ’s Medical Travel Cluster of the Year in 2017. This speaks volumes
of MHTC in carrying out the mandate as the promoting and facilitating agency of the healthcare travel
industry. Renowned private hospitals in Malaysia have also won a number of prestigious international
healthcare travel industry awards.

MHTC has identified four (4) major focus countries for healthcare travel, namely China, Indonesia,
Myanmar, and Vietnam as part of its aggressive yet effective marketing strategies. At the same time,
MHTC continues to penetrate other markets such as India, Bangladesh, Brunei, Middle East, Singapore,
and Australia. Strategic and focussed marketing campaigns have been implemented to attract high
value customers by offering them specialised niche healthcare services to increase the average income
generated from each healthcare traveller.

MINISTRY OF HEALTH MALAYSIA ANNUAL REPORT 2017 485