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In addition to this, MHTC has established representative offices abroad in Jakarta (Indonesia), Ho Chi
Minh City (Vietnam), and Yangon (Myanmar). MHTC also collaborates with healthcare representatives
in China, India and Bangladesh to gain faster access to our core markets. This initiative is implemented
to facilitate access to healthcare providers to obtain information on treatment deals in Malaysia, to help
travel management and other matters involving patient care. MHTC also conducts global marketing
campaigns and strategic promotions through collaborations with hospitals, Tourism Malaysia, Malaysian
embassies and selected industry partners. This move is aimed at increasing awareness of MHTC’s
services.

To increase global awareness of Malaysia Healthcare brand, MHTC continued its social media campaign
“Malaysia Loves You” (MLY) which conveys the essence of Malaysia Healthcare. Themed “Experience
Malaysia Healthcare, Embrace Malaysian Hospitality”, MLY was continued in 2017 with the “Share My
Love” campaign to continue bringing the MLY message that Malaysia loves you. This campaign invites
people from Malaysia and abroad, to come and experience the healthcare and hospitality in Malaysia.
Aside from this, MHTC organised InsigHT 2017, a medical travel market intelligence conference which
encouraged knowledge-sharing among industry stakeholders on various concerns and opportunities
within the healthcare travel industry. Also, MHTC gave a breath of new life to Malaysia Healthcare’s
commercial website, www.medicaltourismmalaysia.com.

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Themed “Malaysia Healthcare: Going Beyond”, insigHT 2017 was officiated by the
Honourable Minister of Health Malaysia, Datuk Seri Dr. S. Subramaniam and joined by top
representatives from both the public and private sectors.

(L – R: Ms. Rhenu Buller, Partner and SVP Healthcare, Frost & Sullivan; Dato’ Dr. Jacob Thomas,
President, Association of Private Hospitals of Malaysia (APHM); YB Datuk Seri Dr. S. Subramaniam,
Minister of Health Malaysia; Ms. Sherene Azli, CEO Malaysia Healthcare Travel Council (MHTC);
Mr. Keith Pollard, Chief Editor of International Medical Travel Journal (IMTJ); Mr. Stanley Lam, CEO
of Mahkota Medical Centre; Dr. Anwar Anis, Project Consultant TEHealthcare Asia; and Mr. Varun
Panjwani, Chief Executive Officer, Global Health and Travel)
Source: Malaysia Healthcare Travel Council (MHTC)

MINISTRY OF HEALTH MALAYSIA ANNUAL REPORT 2017 487