Page 38 - Proposed ACFA Product range
P. 38
Situational Analysis
Criteria Unicem G.board ACFA
Targeted Segments Mid, upper Mid Low , Mid Low, Mid, Upper Mid &top class
Distribution Low moderate Not yet
Product design Basic plain Basic plain Basic plain &Quality appeal
Price positioning (overall) SR.50 = 9mm SR.50 = 9mm SR.1400 /ton
(Retail to end-user) SR.60 = 12mm SR.60 = 12mm
Interaction with customer Poor good Not yet
Customer Service Not Available Not Available Needs to Be activated Properly
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