Page 41 - Proposed ACFA Product range

Strengths: Opportunities:

• Huge manufacturing facilities, fully automated. • High demand market (locally & Export Market)
• Factory premium location ,Sudair city( middle of all destinations). • we offer very wide range of products
• European technology (Italian know how). • We offer unique product quality .

• After S.Services, technical&installation consultancy . • Launching our new brand name ACFA FCB.
• Competitive price for all products in range. • Penetration in all Export market ( around area).

• Distinguished customers illustrative tools . • Being pioneer of FCB manufacturer with deco line in the region .
• Int. products certification &reliable test reports . • Applying state of art technology on FCB manufacturing .
• Free services ( design , site advises & transportation ).

• Being customer centric co. that conduct all required marketing
activities to customers ( as B2C not only B2B) .

Weaknesses: Threats:

• Completely new company w/o production history or project • Competitors reaction to our growth driver actions .

references ( business records). •
• Poor information &data base for local &Export market . Imitation or any new comers.
• No brand presence yet. (catalogs/display tools, web site, • Market still in recession status w/o clear future indications .

merchandising).
• No interaction with the buying process members yet .
• Un known product ranges that will be produced. 41

• Avaibilty of specialized staff for decorative products