Page 48 - Proposed ACFA Product range
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ACFA Three Years Strategic Marketing Framework

















                               Year One                                              Year Two                                            Year Three











                         • Brand Development                                 • Brand awareness                                        • Differential

                             Infrastructure                                  • Mass interaction with all                                  Communication

                         • Launching Plain FCB                                   target audiences .                                   • Above The Line

                         • Focused targeting                                 • Deco. Products Launching                                   activities (ATL)













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