Page 51 - Proposed ACFA Product range

Strategy

• Current Product / Current Channel

• ( Year One)Plain Fiber Cement boards to distribution network
• Give focus and attention towards FCB to make sure of concrete market penetration .

• New Product / Current channel

• (Year Two)Launching our new brand name ACFA & Sandwich panel.

• Current Product / New Channel

• Establishing Projects Team to target commercial projects.
• Completing Export Team

• Targeting MENA and other AFRICA countries .

• New Product / New Channels

• Decorative Product developments:

• Tapping new market channels ( through selective retailers & institutions)by adding new product application.
• Outdoor Cladding .
• Internal ceiling.
• landscaping ,fencing.
• Wet area applications.
•Printed boards with different effects( Marble ,wood , etc… ).

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