Page 13 - ACFA 2018 requierments sent to top Managment on 1 March 2018 - Copy_Neat

Marketing Activities & Estimated budget

MKTG activity description Estimated budget in SR QTY Remarks

Printed Materials 150,000 16 P.presenter,flyers,post cards,S.presenter ,Tech spec
item brochure,Inst.guide,gift bag ,letterhead,Envelope std size,
posters 1X0,7&,5X,7 ,Tec, product presenter for Project,
Newsletter

MKTG collaterals 195,000 7 Includes all merchandising tool, w.sticker,S.board,Roll up,
item G.Sandwich/Post Cards for 40 outlet ,CD for factory

Customer relations 484,750 15 All events for launching, training, seminar & product

event update(6 distribution/5 Consultants/4 B.Fixers)

Branded materials 585,000 8 Includes branding for factory gate ,building skeleton,

items customers lounge,reception,veichle ,trucks& head office
signage, Factory staff uniform,dist. Showroom signage

Exhibitions 250,000 5 Cost of participating in 5 exhibitions

event ( 2 in KSA & 3 Out KSA)

Gifts 256,000 13 Dedicated to all customers segments

item Ddistribution ,Consultants & Fixers

Specialized Magazine Campaign 162,000 24 Include monthly ad in Gulf construction &Al Bennaa Magazines +
Ad Editorials

Advertising Agency 67,860 12 Annual agreement objective: is to develop all needed
3/15/2018 designs for all marketing activities . 13
(5,655X12) month