Page 37 - FMT Magazine, September 2020

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that followed was the only opportunity for us.
Asepto has an inherent advantage of being
an Indian company, solely using indigenous
capabilities at a time when we need to promote
Indian manufacturing and sustenance. Our own
heartland gives us a big market to serve and
penetrate into. Being part of the Asia Pacifi c,
which counts as the top-most growth market in
the world for aseptic packaging, India is a key
growth country. For being the home-grown brand,
we stand an advantage to address the needs of the
country in aseptic packaging. The tireless efforts
have been, therefore, since the launch of Asepto,
concentrated upon reaching and educating this
market to imbibe the strength that we propose
through Asepto. Although we have ventured into
the international markets and global companies
are leveraging our know-how and capabilities of
our product offerings, we want to consolidate our
position in the home front. There is a lot of ground
we are yet to cover and reach out to. India, thus,
is a definite dominant market for us where we
have made substantial inroads for Asepto, yet it is
just a beginning for us still, given the size we are
looking at.
FMT: HOW ARE YOU POSITIONING ASEPTO
IN THE MARKET? WHAT VALUE ARE YOU
OFFERING TO YOUR CUSTOMERS?
Ashwani Sharma: The strong fundamental
approach of Uflex enables it to create a holistic
picture of packaging. We are positioning Asepto as
a total system supplier for aseptic liquid packaging.
Our backward engineering is the strength that helps
us project that position. We enjoy the distinction of
being a total system supplier for the aseptic liquid
packaging and exceeding global standards while
reducing the total cost of ownership. As a system
Food Marketing & Technology
supplier, our offering includes packaging material,
design solutions and filling lines under the name
Asepto Smart 78 and the generation next Asepto
Flexpress 10000. In fact, now with the multi-format
machine (Asepto Flexpress 10000) launched last
year which is servo-based offering advanced
integration with PLC will be a revolutionary move
to the entire beverage industry.
It also comes with operator-friendly HMI (Human
Machine Interface). Uflex is pitching this unique
machine for optimum packaging in the dairy,
dairy product, juice and alcohol segments. The
advantage of ASEPTO Flexpress 10000 machine is
that it offers high flexibility for all-in-one portion
packs from 90ml to 200ml. Having operator-
friendly HMI, this machine works on a servo-based
drive mechanism and is a highly fl exible machine
with low changeover times and has a low TCO
(total cost of ownership). It offers high output with
minimal machine downtime.
These filling and sealing machines have
strengthened our laminate advancements on the
back of smart engineering and technical prowess
that Uflex boasts of. Our aseptic fi lling machines
augurs the outcome of aseptic packaging and takes
forward our endeavour to consistently deliver a
quality product.
We are also providing a very strong technical
support to our customers on the machine and
spare parts side. Aseptic liquid packaging needs
special technical skills and expertise. We deliver
end-to-end personalized support, ensuring
packaging material machine interface that
includes assistance and maintenance of packaging
material from concept to commissioning.
37 September 2020