Page 34 - FMT Magazine, September 2020
P. 34

Interview













          “Innovation is the

          founding pillar for the

          brand ASEPTO”



          With the motto of ‘Freshness Preserved’, ASEPTO – from

          the house of Uflex Ltd. becomes India’s fi rst aseptic
          liquid packaging material brand with state-of-the-art
          manufacturing plant in the industrial hub of Sanand
          in Gujarat. FMT recently spoke with Ashwani Sharma,
          President & CEO at UFLEX Group to gain his perspective on
          aseptic liquid beverage packaging and the road ahead.








          ASEPTO IS INDIA’S FIRST LIQUID CARTON                  When we conceived this project, three years back,
          MANUFACTURER. WHAT DIFFERENTIATES                      we studied the liquid carton industry and what we
          ASEPTO FROM OTHER BEVERAGE                             realized is that there is obviously one global leader
          PACKAGING COMPANIES?                                   and there are two or three big companies. By and

          Ashwani Sharma: Innovation is the key to our           large, as a final product, the difference is only in
          approach towards creating disruption in aseptic        the shape and sealing technology. But nobody is
          liquid beverage packaging. Asepto from the house       able to come up with packaging that makes the
          of Uflex has ascended from several key aspects of       product look really different and attractive at the

          packaging. We want to offer maximum benefi ts           retail shelf because these days, packaging plays a
          to our customers who want to revitalize their          significant role in attracting customers’ attention

          branding through unique packaging solutions. Our       when the product is on the shelf. And that’s how
          packaging serves safety, aesthetics and longer         we introduced our value-added innovation for the

          shelf life. The brand is constantly striving for       first time to the world of aseptic liquid packaging.
          excellence in aseptic beverage packaging.              Eye-catching dazzling effects: ASEPTO - Spark,
                                                                 Premium and Eye holographic, are innovations
          We are very proud of the fact that Asepto from the     that separate it from other beverage packaging.


          house of Uflex is the  first Indian manufacturer         It stands for its uniqueness to offer smarter pack
          to enter the aseptic liquid packaging material         versions, promising high visibility value, a strong
          business. There are many factors which                 attraction quotient to brands. These ostentatious
          differentiate  Asepto  from  other  beverage           packaging give brands an evolutionary edge to
          packaging companies:                                   their existing packs or altogether create a new
                                                                 brand proposition to their existing line of products.
          Product differentiation: With the various kinds of
          never seen before holographic effects, multi-lens,     Engineering Capabilities: With Asepto, Ufl ex
          fresnel lens, embossing and foil stamping effects      has adopted a backward integration strategy to
          on aseptic packs are revolutionary innovation.         move the innovative packaging strategy forward.


                                           Food Marketing & Technology   34 September 2020
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