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WEBINAR SYNOPSIS Anand Kanojia – Assoc. Vice President (Marketing &
Sales), Intas Pharmaceuticals Ltd. He has an experience
INDIAN PET GROOMING of more than 19 years in Pharmaceuticals Animal Health
Speciality.
INDUSTRY – CURRENT MARKET
SITUATION, OPPORTUNITIES Nishita Agarwal – Animal lover turned entrepreneur and
AND CHALLENGES Co-Founder of Papa Pawsome, a grooming brand with
Natural Grooming Essentials for pets.

By Priyanka Kaushal* The learned panel dwelled upon various aspects of Indian
Pet Grooming Industry from both entrepreneurs’ and pet
ith the emerging global trends, Indian people owners’ point of view. They discussed about growing
have also started adopting pets as their family factors affecting the industry and how grooming industry
Wmembers. Increasing awareness about pets in India is responding to the current dynamic market
and pet care products via internet has led to a double situation.
digit growth in Indian Pet Industry in last few years. Pet
business in India is gradually growing, paving an incredible To use suitable grooming products is the key to
pathway for future pet-related services, especially for pet wellbeing of our pets. So it is very important for pet
grooming industry. Currently, it occupies a small but very parents to understand the grooming needs of their pets

significant place in Indian pet market. in consonance with the breed. Our experts emphasized
upon the use of appropriate products in an appropriate
Pet grooming refers to maintenance of well-being and manner. They educated pet parents about suitability of
health of animals. Basic pet grooming products include grooming products available in the market.
shampoos & conditioners for bathing, clippers & scissors
for nail clipping and trimming, and combs & brushes Another aspect highlighted by our panelists was the
for hair cleaning. Other products include tooth paste importance of vet guidance in selecting making use of
to brush teeth and massage oils to massage pets. The grooming products. Veterinarians play a very important
introduction of grooming products has gained a huge role in today’s pet parenting. They are looked upon as
demand in a short period in the Indian market. They have people who can best advise on the general wellbeing
become a necessity to help retain healthy fur, skin, and of our pets and we cannot agree more on their role in
texture of pets. In this scenario, Creature Companion shaping the choices of pet parents in terms of grooming
organized a webinar on September 29, 2020 to access products. Our experts had at length discussion on each
the current market situation with reference to Indian Pet and every aspect of veterinarian guidance in this.
Grooming Industry. It was attended by various budding
entrepreneurs, industry leaders, and pet parents. Apart from this, our panelists had a lot to speak about the
changing dynamics of metro and two/three tier cities of
It was hosted by Andrea Cyrill Khurana, Founder of India in terms of consumption of pet grooming products.
Petsburgh and Founding President of The Professional The exposure and availability of pet grooming products
Pet Groomer’s Association, India. Being an Internationally differ with the city type and consequently, this factor has

Certified Groomer and one of the pioneers of Indian pet its impact on choices made by the population residing in
grooming industry, she moderated the session in a way that city.
that opportunities and challenges of the industry were
discussed extensively. The discussion was concluded with a consensus of
opinion that Indian Pet Grooming Industry is fl ourishing
Panelists for the day were as follows: on a steady pace. Our brand leaders are introducing new
and innovative products in the market keeping in focus
Leena Mukhi – Apart from being the Director Pet Care different needs of pets. This in turn is helping Indian pet
Capt Zack, she is a self-styled entrepreneur, an ardent dog care market to be a pavilion of incredible possibilities.
lover, and a passionate beagle-mom who has over twenty
five years of experience in this fi eld. * Editor - Creature Companion Magazine

OCTOBER 2020 • VOL. XIII • ISSUE 9 • NOIDA | Creature Companion 53