Page 54 - Creature Companion October Edition

INDUSTRY SPEAK

Feed Real, Feed Clean.

Creature Companion team got an
opportunity to have a conversation with Dr.
Shashank Sinha, National Sales Director.
Being a Vet Graduate himself and having
more than decade of experience in Global
Pet Industry, he discussed about the growth
and challenges of the industry and his
valuable learning. Excerpts…

DROOLS IS AN INDIAN HOME GROWN BRAND. HOW
HAS BEEN THE JOURNEY SO FAR?
Drools started just 10 years back and we are youngest player in
the pet food category. Back then, we were the only Indian brand
to have started a pet food business. In India pet food category

is flooded with imported brands whereas Drools is completely
Made in India and today standing tall among the big global
brands. We have seen lots of ups and downs during this decade
long journey. The Company has been very much adaptive to
situations. Strong leadership and a young team has always
been agile to learn, improvise, and move ahead. Today Drools is
having a market share of 36% in volume and we are the second
largest pet food Company of the country. With a presence in
more than 12 plus countries, we are on the path of making Drools DROOLS' MARKETING
an Indian multinational pet food Company. Drools is the only HAS ALWAYS BEEN
brand exported from India at present. We really feel proud about AROUND THE THOUGHT
that an Indian pet food company is making its presence felt in
the global pet food market and will be surely emerge as an Indian PROCESS OF MAKING THE
multinational pet food giant. CUSTOMERS MORE AWARE
AND KNOWLEDGEABLE

HOW DO YOU DESCRIBE DROOLS? IS IT A PREMIUM, ABOUT THEIR CHOICES
MIDDLE OR ECONOMICAL PET FOOD? WHICH THEY MAKE FOR
Drools portfolio has a beautiful selection which ranges from THEIR PETS.
Ultra-premium Grain free formula like Canine creek, Super-
premium single grain formula Focus, Drools Daily Nutrition to
the India`s only Prescription Diet for Dogs Vet Pro. Drools also
has a wide range of supplements and treats for our beloved
pets. Drools being an Indian company always keep the Indian

54 Creature Companion | OCTOBER 2020 • VOL. XIII • ISSUE 9 • NOIDA