Page 26 - FMT Dec Web

Interview

2025, The Body Shop packaging space and packing materials. green environment by using
will consist of 75% post-consumer Packaging is done by taking into materials like paper, cardboard
recycled (PCR) plastic. Their goal consideration the size of the and recyclable plastics in their
is to reduce the amount of virgin product to be packed. A small packaging.
plastic produced. package size for a small product
size. Many companies are now • using unique and innovative
• Johnnie Walker- Johnnie implementing the function of material- The packaging industry
Walker’s paper bottle is just reusability in their packaging. is not new to technology. It has
one step in a wider race toward Polybags is an example of been using unique and innovative
sustainable packaging. reusable packaging. These bags materials for sustainable
can be used over and over again, packaging for a long time now. But
• haldirams- The biggest food thus contributing to sustainable one trend that is going to be the
chain in India is using 100 packaging. next big thing is edible packaging.
per cent biodegradable food This trend has the potential to
packaging and is contributing in • using Clear Packaging- Clear achieve maximum eco-friendly
reducing the plastic pollution. packaging is an interesting trend goals. It will take time and a lot
that is gaining a lot of attention. of research to implement edible
Not only big brands but small A packaging that is devoid of packaging across industries. But
industries have also become colour, paint, and design with when it is done, the scenarios
environment conscious and are only a clear and concise label would be ideal. There will be no
adapting eco-friendly packaging. means that not much energy waste altogether.
So, eco-friendly packaging is the is wasted in manufacturing it.
new Black in the coming years and Potential consumers who are pro- Consumers will continue to choose
will stay in fashion in the coming environment are quick to notice eco-friendly products to promote
decades. and understand the dedication of sustainability and because of the
the company towards a greener demand and expectations of the
Today, more and more consumers environment. consumers, companies will employ
are opening their wallet to buy only eco-friendly approaches to their
eco-friendly products. The recent • Reducing the use of Energy- businesses, and if they do not, they
trends indicate that consumers Lightweight packaging trend is will perish. The future seems bright.
spending on eco-products, from diet a win-win situation for both, the
to transportation, are on the rise. business and the consumers. The Save Environment, Choose Green.
Here are a few interesting green packaging cost to manufacture
packaging trends to look out for in lightweight packages is relatively References:
the upcoming years. low as fewer materials are used,
less energy is consumed to •https://packagingguruji.com/top-10-
• Reducing Waste- Companies are manufacture them and less fuel sustainable-packaging-trends-2020/
demonstrating their involvement is used to ship them. Consumers
and dedication towards green see the convenience associated •https://www.businessinsider.in/
environment by limiting waste. with lightweight packaging and slideshows/miscellaneous/6-brands-
Good practices are being shared they also see the less waste that that-use-sustainable-packaging-
across all platforms to create is being produced and that is you-can-feel-better-about-buying/
awareness and to encourage good for your brand image and slidelist/68690110.cms#slideid=68690112
recycling. Many businesses your sales.
have now incorporated print •https://ecoware.in/blog/packaging-can-
inspection in their quality control • using more Recyclable & be-a-theatre-it-can-create-a-story/
process. This move will help biodegradable Materials-
companies to prevent massive Using recyclable materials * Author is the Founder and CEO of Ecoware,
recalls of products and thus is the easiest way to make India’s first and largest sustainable
reduce waste. sure that we are contributing packaging company. She was awarded the
our bit towards a sustainable Nari Shakti Puraskar, the highest civilian
Minimalist packaging is also environment. Companies too honour for women by the President of
being used by many businesses are demonstrating their level India.
as it reduces the waste of storage of commitment towards the

Food Marketing & Technology 26 December 2020