Page 4 - FMT April

Starting all over again The discourse, today, is of less, alternative or healthy and
The past months have been unlike anything any of us immunity. You must have come across a number of articles

has ever heard of or lived through. It has been a time of online and offline on the uses of ingredients to boast
minimalism, where we in Europe have only left home when immunity; innovative usage of herbs and spices; plant based
it was absolutely necessary. Now there is a vaccine against meat products catching people’s interest. The one thread
Covid-19 which is promising a way forward from where we that connects all of the above is Covid 19. In its own way, it
left off, but a return to ‘normal‘ is still far away. In India the has brought people together from across the world to talk
situation continues to be critical. and debate on a common interest.
Off late, Sarvagun Sampann offering from Tata Sampann
Instead of writing about novelties in technology or packaging
and the latest developments in ingredients such as fl avours, was launched - Hadli doodh mix, a packaged milk infused

colours and dietary fibre, we are left wondering about what with ‘haldi’ (turmeric). This is a well known fact in India
we can expect at all in the future. The Covid-19 crisis has as our parents and grandparents had fed us to fortify our
certainly helped us to redefine our priorities and to weigh up immunity. However, this product, has made it convenient for

what is essential to life and what is merely important. Some people to consume without the hassle of mixing and boiling.
things have changed which are good to hold on. Other things Plant based protein market in India is heating up. Jubilant
we have not missed, so we can let them go. Foods launched plant based meat pizza in Dec 2020. Now,
In the food manufacturing industry we have continued Jubilant Ingrevia, part of the same group invest Rs 4,25,00,000
as well as we possibly could. Technology has helped ($570,000) in Mister Vegan, a plant based start-up based in
enourmously here, since many production lines can be run Faridabad. Mister Vegan was founded by Simarjeet Singh.
with minimal personnel – at least in the short term. Despite Covid has brought out the best in some companies by their
all attempts to make them work, all major exhibitions have constant innovating and trying new products.
been postponed or changed to a virtual version. The benefi ts We have an assortment of articles on varied topics for our
of a physical (sorry, in-person) event are clear: When you are readers. We have tried to cover the latest and more relevant
there, you are there. But in today’s world it is good to have to the present times.
an alternative. In the near future at least there are different
options to meet up and talk about what interests us all the To talk about packaging, there is no other better person than
most. Chakravarthi AVPS, Global Ambassador, World Packaging
Organisation. His insight is worth a million dollar. I hope you
Personal travel is not recommended, which mean we will will enjoy reading the article as much as I did.
miss seeing some of our loved ones and sharing the special
times with them, at least physically. Thanks to modern Nutrition VS Functionality – The Indian Context for
communication technology, we at least have the option of a Protein Ingredients is an interesting read by Dr. Kaushik
virtual time together. Ramakrishnan
The food industry will continue to innovate. Food will get We are immensely pleased to have an interview with Abdul
safer and healthier, packaging will become more sustainable Raheem, Founder, Thank You Foods. A not to be missed
and machinery more efficient. We will continue to write interview. The venture is touching millions of hearts

about it and follow the trends. That much we can at least everyday. The brand that stands for ‘Self-reliance’.
promise for 2021. There is much more packed into the edition.
All the very best wishes to all our readers. We hope you keep Happy Reading!
safe and stay sane.
Sincerely,

Linda Brady Hawke

Benno Keller Ian D. Healey
keller@ harnisch.com healey@harnisch.com

Food Marketing & Technology 4 April 2021