Page 8 - FMT April

News

Launches Natural & Unfiltered ‘Apple Cider Vinegar
ince the onset of Pandemic and Premium Dates. At present, our
Seven today, the conversation strategy is to increase the products
around Health & wellness is centered reach through e-commerce & online
on building natural immunity. As stores.”
per recent reports, it suggests that
since the pandemic, there has been a Apis Apple Cider Vinegar is made
perceptible shift towards traditional from real Himalayan apples sourced
immunity boosters and the trend from the heart of Himalayas. It is
seems intact. With increasing focus purely natural as it is unfi ltered,
on the needs of the consumers, unpasteurized & raw having host
APIS India, one of the fast growing of health properties. With this new
FMCG brands has launched Raw & launch, the company will focus

Unfiltered Apple Cider Vinegar. Apis has given rise to the conscious on strengthening the core product
Apple Cider Vinegar is priced at MRP consumption of foods rich in portfolio for Apis & focus on the
Rs 349/- for 500g bottle is available nutrition. One of them is Apple health category.
in retail stores including leading Cider Vinegar which has gained
ecommerce platforms like Flipkart popularity because it is a wonder Apple Cider Vinegar is known for
Supermart. ingredient having numerous health its health benefits ranging from

benefi ts.” good gut health, aids in healthy
According to Pankaj Mishra, CEO weight loss, improved blood sugar
APIS India Ltd, “Today, consumers’ He further added that with this levels & insulin sensitivity, Lowers
have understood the importance launch, Apis India is eyeing a larger cholesterol, helps maintaining blood
of the natural immunity building share of the immunity market with pressure & boosts natural immunity
& preventive healthcare which existing Apis Himalaya honey & among many others.

Mother’s Recipe introduces its Newly
Launched Spout Pack Szechwan Chutney

ith its growing popularity perfectly be paired with samosa,
Wamongst food lovers and sandwich, Frankie and even momos.
millennials this versatile Szechwan Since it is still not safe to dine out,
chutney has become a common due to the current rise of the COVID
kitchen staple in India. The chutney cases, this chutney gives an ideal
not only adds a burst of fl avours opportunity to experiment with
to various dishes but also allows various fusion dishes at home. The experimentation with different food.
home cooks to experiment with chutney is also available in a Rs. 10 We do not add any MSG or Artifi cial

fusion flavours. Mother’s Recipe has Travel, on the go pack. This can be colors in our Szechwan, because we
recently launched its Desi Szechwan quickly added on noodles or rice for want it to be healthy for everyone in
chutney 200gm spout pack at Rs 55, a tasty meal. the family to enjoy together.”.
which is hygienically made and
hassle-free for consumers. Commenting on the launch Ms. The product is already available
Sanjana Desai, Executive Director, in Mumbai, Pune, Bangalore, Delhi
This chutney is a perfect blend of Mother’s Recipe said “The idea for NCR, Ahmedabad, Vadodara, Surat,
spices made with chillies, ginger, the launch of the Desi Szechwan Kolkata, Chennai, Chandigarh,
garlic and onions, which is an chutney is to add convenience & Ludhiana, Jalandhar and Hyderabad
absolute delight to your palate. ease of use for everyone and at the cities and will be launching in other
Being adaptable in nature, this could same time offer an opportunity for cities very soon.

Food Marketing & Technology 8 April 2021