Page 25 - GENIUS MAGAZINE AFRICA 7TH EDITION
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24                                                     banking system is hosted in the cloud, reducing


                                                                overheads that allowed it to undercut the other

          SANDILE                                               players  in  the  market.  The  bank’s  transactional
                                                                account has no monthly fees and charges among
          SHABALALA                                             the lowest bank fees in the market.
                                                                T       hrough  a  distribution  partnership  with

        CEO TymeBank                                                    retailers  Pick  n  Pay  [a  South  African

                                                                        supermarket chain] and Boxer Superstores,

                                                                TymeBank  has  kiosks  located  in  stores  across
                                                                South Africa.
     T       ymeBank,  owned  by  Africa’s  eighth              I   t also points to where the future of banking is

                                                                    headed.  The  banker  visualizes  that  banking
             richest  billionaire  Patrice  Motsepe’s
                                                                    will be an everyday kind of thing, “you will be
             African Rainbow Capital (ARC) Financial
     Services  Holdings,  launched  its  EveryDay               doing banking wherever you are, in environments

     transactional  account  in  February  that  has  a         that you never thought you would do banking, like
     savings tool called GoalSave, a MoneyTransfer              in a Pick n Pay store”.
     solution and the TymeCoach App.                            The kiosks allow customers to open a Financial
     Its entry into the market has turned banking on            Intelligence Centre Act compliant bank account in
     its head. The bank has no branches and its core            under five minutes. No documentation required.

     banking system is hosted in the cloud, reducing            Once  signed-up,  customers  can  automatically
     overheads that allowed it to undercut the other            become members of Pick n Pay’s rewards program
     players in the market. The bank’s transactional            – Smart Shopper.

     account has no monthly fees and charges among              Sandile   Shabalala  believes  the  bank’s  back-end
     the lowest bank fees in the market.                        technology is what has given it the edge in forming
     Through a distribution partnership with retailers          such partnerships.
     Pick n Pay [a South African supermarket chain]             By 2022, the bank wants to break even and have
     and  Boxer  Superstores,  TymeBank  has  kiosks            2.3 million customers.

     located in stores across South Africa.
                                                                But the self-driven banker says the newcomer has
     TymeBank,  owned  by  Africa’s  eighth  richest            big ambitions to grow its customer base beyond
     billionaire  Patrice  Motsepe’s  African  Rainbow          that figure. “We didn’t come into banking to be a
                                                                second-tier player,” he says. “We have ambitions
     Capital  (ARC)  Financial  Services  Holdings,
                                                                to  take  this  business  banking  model  outside  of
     launched its EveryDay transactional account in             South Africa five years from now.”
     February that has a savings tool called GoalSave,
     a MoneyTransfer solution and the TymeCoach                 Where does Shabalala see banking in five years?
                                                                He reckons traditional banks will still be there but
     App.                                                       become more digital.

     Its entry into the market has turned banking on            To avoid the trap of complexity, the banker says
     its head. The bank has no branches and its core            TymeBank has made a conscious decision to focus
                                                                its energy on emerging entrepreneurs and early
                                                                mid-sized small and medium enterprises.
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