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CEO’s The Group has wholeheartedly
REPORT embraced the digital opportunities
and continued growth of online
shopping as well as the demand
for unique products and brands. In
2014/15, the Group saw a 64 per cent
increase in online sales representing
$51.2 million of the Group’s turnover.
We will continue to invest in the
Group’s digital presence to ensure we
consistently obtain increased market
opportunities in the future.

Millers Brand Rejuvenation

In 2015, Specialty Fashion Group The rejuvenation of the Millers
continued to execute its strategic brand continued with a strengthened
objectives of enhanced customer leadership team that has driven the
engagement, transforming its brand over the past 18 months. We
supply chain and costs, integrating have developed a new brand identity
the iconic Rivers business into the and invested in our products to
Group, rejuvenating the Millers deliver a range that has improved
brand and expanding its operations quality and aesthetics, while
internationally. remaining competitively affordable.
We are also improving the shopping
experience based on our successful
design concept stores. Increased

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