Page 16 - The Pulse - Issue 10 - July 18

Metro Bank’s Top Business Members: Route to Lender

Generation Tips

June 2018 Edition Mortgages & Buy to Lets
Lender Submission Route Contact Details

As we move into the second half of the year, it’s the perfect you to their friends. Where possible, ask your clients to Accord Mortgages Brilliant 08451 200 883
time to look at what opportunities there are to help you leave testimonials. You can then add them to your website Aldermore Bank Direct 01702 538 800
continue to expand your business. Yes, GDPR has made and draw in new potential customers. Barclays Brilliant 03450 733 330
everyone focus on who, what, when and how they can Bank of China (UK) No Club 08456 027 083
contact customers, but that really shouldn’t stop you from Bank of Ireland L&G 02072 362 000
engaging with those all important new customers and Happy Customers Make the Best Brand Beverley No Club 01482 881 510
retaining loyalty from your current customer base. BM Solutions Brilliant 08458 505 000
Advocates The Cambridge Building Society L&G 03456 013 180

Where to Find New Customers It’s common knowledge that happy customers are crucial Chorley Building Society Brilliant 01257 235 000
08447 360 034
Direct
Clydesdale Bank PLC
for repeat business, the question is what makes a customer Coventry Brilliant 08001 217 788
While you might feel you have exhausted the different happy? Getting them a great rate? Getting the application Godiva Brilliant 08001 217 788
channels to attract new customers, there are a number of to complete quickly? Yes these are all factors but it’s also Darlington No Club 01325 366 366
obvious avenues you can take in order to draw new (and about service. It’s about keeping in touch with them over NEW Dudley Building Society L&G 01384 216 265
relevant) customers in. the lifetime of the mortgage so you can fully understand Earl Shilton Building Society No Club 01455 844 422
their situation and keep them up to date with changes Ecology Building Society No Club 01535 650 770
Third parties – Next time you are in with your local solicitor in the market, as their life, circumstances and ultimately Furness Building Society Brilliant 08000 220 568
or surveyor, ask if you can leave behind a customer facing their needs also change. Halifax Direct 03456 025 317
flyer in their office or shop window. It’s a really visible way Hanley Economic Brilliant 01782 255 159
of getting some brand awareness to customers in your area How do you contact your existing clients now that GDPR Hinckley & Rugby Building Society Brilliant 08004 346 343
who may not have used you before. Remember to make has come in? GDPR has raised the bar on how to collect Holmesdale Building Society Brilliant 01737 232 310
sure the content is high level, current, shows the correct and manage consent to marketing. GDPR has not changed Ipswich Brilliant 0330 123 1073
information about your service and is fully compliant. the rules for current customer soft opt-in or the need to Kensington Direct 0800 011 1020
manage their opt-outs. If you are unsure if you already Kent Reliance L&G 0345 122 0033
Climb to the top of Google search results – This have marketing permission to contact them then you Leeds Building Society Brilliant 0345 050 5075
potentially is a little more of a time-consuming exercise but probably don’t, and any communication you send to your Leek United Building Society L&G 01538 384 151
if done correctly, can significantly increase traffic to your customer should be service (non-marketing) related. This Loughborough Building Society No Club 01509 610 707
website and attract an increased number of new leads. doesn’t mean this can’t drive business or strengthen your Manchester Building Society Brilliant 01619 238 030
I would suggest getting in touch with an SEO (Search customer relationships. By contacting your customer after Mansfield Building Society No Club 01623 676 345
Engine Optimisation) expert, as there are many factors say three months to check how they are getting on with NEW Market Harborough Direct 01858 412 610
which can affect your ranking on the search engine and their mortgage and again nearer the end of their term will Marsden Building Society No Club 01282 440583
the right strategy personalised to your company will need help initiate conversations and keep you at the forefront of Metro Bank Direct 03450 808 500
to be put together. Make sure you have the resource in their mind when they come to the end of their term. Melton Mowbray Brilliant 01664 414 141
place to deal with these leads as your call volumes could Monmouthshire No Club 01633 844 370
increase substantially. Mortgage Trust Direct 03458 494 055
Norwich & Peterborough No Club 03453 002 511
LinkedIn – This might sound obvious but it’s a really easy Support for Mortgage Brokers Nationwide Brilliant 08005 453 131
thing to get wrong. I’m sure off the top of your head you NEW Natwest Direct 03459 001 110
can think of a lender or broker who hasn’t quite got the At Metro Bank, we want to ensure you have all the training Newbury Direct 01635 555 777
hang of what you should/shouldn’t post on LinkedIn. Just and support so you feel confident talking to your clients Newcastle Brilliant 03456 064 488
keep it simple and relevant. Use banner images in your about all the options available. Not only do we have a New Street Mortgages Brilliant 0333 300 3100
posts with a key message on it to draw in the attention of team of 22 dedicated BDMs across England, Scotland and Nottingham L&G 03444 814 444
your audience. Sharing recent deals you have completed Wales managing local postcode areas who can answer all Paragon Direct 08000 522 222
Penrith
or interesting articles you have read about the market will of your questions from lending policy enquiries to specific Platform No Club 01768 863 675
03450 701 999
Direct
help keep your audience engaged with your profile on updates on your clients’ mortgage applications along with Principality No Club 01179 331 644
their newsfeed. a Broker Helpdesk who are available when the BDM is
engaged on another call or in a meeting. Progressive Building Society L&G 02890 244 926
L&G
The most important thing is to make sure you are connected Saffron Building Society Direct 08000 721 100
08000 851 390
Santander
to the right people. Connect with local businesses in It’s a very exciting time for any new mortgage broker Scottish Building Society No Club 01313 137 700
the community so they can see what services you offer. joining the industry. With more lenders entering the Scottish Widows Bank Direct 03458 450 829
Businesses share what they read and hear and we all market, and customer demand for advice high, it means Skipton Building Society L&G 03458 501 755
know word of mouth is the best form of communication. there are more products to offer your customers. The only
Teachers Building Society
advice I would give would be to keep on top of the new Tipton & Coseley Building Society L&G 01202 843 550
L&G
01215 572 551
Referrals – This is probably the best way to generate products and services coming into the market so you can The Mortgage Works Brilliant 08005 453 131
new business and grow your customer base because find the best solutions for your customers. Ulster Bank Ltd L&G 02890 275 965
people trust people. If one of your clients has had a great Vernon Building Society No Club 01614 296 262
experience with you, they will be more than happy to refer Virgin Money PLC Brilliant 03456 001 516
This information is for FCA authorised intermediaries only and should not be distributed to potential customers.