Page 17 - The Pulse - Issue 10 - July 18
P. 17

Metro Bank’s Top Business            Members: Route to Lender


 Generation Tips


 June 2018 Edition                     Mortgages & Buy to Lets
                       Lender                     Submission Route                    Contact Details

 As we move into the second half of the year, it’s the perfect   you to their friends. Where possible, ask your clients to   Accord Mortgages  Brilliant  08451 200 883
 time to look at what opportunities there are to help you   leave testimonials. You can then add them to your website   Aldermore Bank  Direct  01702 538 800
 continue to expand your business. Yes, GDPR has made   and draw in new potential customers.  Barclays  Brilliant  03450 733 330
 everyone focus on who, what, when and how they can   Bank of China (UK)  No Club       08456 027 083
 contact customers, but that really shouldn’t stop you from   Bank of Ireland  L&G      02072 362 000
 engaging  with  those all  important new  customers  and   Happy Customers Make the Best  Brand   Beverley  No Club  01482 881 510
 retaining loyalty from your current customer base.   BM Solutions  Brilliant           08458 505 000
 Advocates     The Cambridge Building Society             L&G                           03456 013 180

 Where to Find New Customers  It’s common knowledge that happy customers are crucial   Chorley Building Society  Brilliant  01257 235 000
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 for repeat business, the question is what makes a customer   Coventry  Brilliant       08001 217 788
 While  you  might  feel  you  have  exhausted  the  different   happy? Getting them a great rate? Getting the application   Godiva  Brilliant  08001 217 788
 channels to attract new customers, there are a number of   to complete quickly? Yes these are all factors but it’s also   Darlington  No Club  01325 366 366
 obvious avenues you can take in order to draw new (and   about service. It’s about keeping in touch with them over   NEW Dudley Building Society  L&G  01384 216 265
 relevant) customers in.  the lifetime of the mortgage so you can fully understand   Earl Shilton Building Society  No Club  01455 844 422
 their situation  and  keep them  up  to date with  changes   Ecology Building Society  No Club  01535 650 770
 Third parties – Next time you are in with your local solicitor   in the market, as their life, circumstances and ultimately   Furness Building Society  Brilliant  08000 220 568
 or surveyor, ask if you can leave behind a customer facing   their needs also change.   Halifax  Direct  03456 025 317
 flyer in their office or shop window. It’s a really visible way   Hanley Economic  Brilliant  01782 255 159
 of getting some brand awareness to customers in your area   How do you contact your existing clients now that GDPR   Hinckley & Rugby Building Society  Brilliant  08004 346 343
 who may not have used you before. Remember to make   has come in? GDPR has raised the bar on how to collect   Holmesdale Building Society  Brilliant  01737 232 310
 sure the content is high level, current, shows the correct   and manage consent to marketing. GDPR has not changed   Ipswich  Brilliant  0330 123 1073
 information about your service and is fully compliant.  the rules for current customer soft opt-in or the need to   Kensington  Direct  0800 011 1020
 manage their opt-outs. If you are unsure if you already   Kent Reliance  L&G           0345 122 0033
 Climb  to the top of Google search  results  –  This   have marketing  permission  to contact them then  you   Leeds Building Society  Brilliant  0345 050 5075
 potentially is a little more of a time-consuming exercise but   probably don’t, and any communication you send to your   Leek United Building Society  L&G  01538 384 151
 if done correctly, can significantly increase traffic to your   customer should be service (non-marketing) related. This   Loughborough Building Society  No Club  01509 610 707
 website and  attract an  increased number  of new leads.   doesn’t mean this can’t drive business or strengthen your   Manchester Building Society  Brilliant  01619 238 030
 I  would  suggest getting  in  touch  with  an  SEO  (Search   customer relationships. By contacting your customer after   Mansfield Building Society  No Club  01623 676 345
 Engine  Optimisation)  expert,  as there are many factors   say three months to check how they are getting on with   NEW Market Harborough  Direct  01858 412 610
 which can affect your ranking on the search engine and   their mortgage and again nearer the end of their term will   Marsden Building Society  No Club  01282 440583
 the right strategy personalised to your company will need   help initiate conversations and keep you at the forefront of   Metro Bank  Direct  03450 808 500
 to be put together. Make sure you have the resource in   their mind when they come to the end of their term.  Melton Mowbray  Brilliant  01664 414 141
 place to deal with these leads as your call volumes could   Monmouthshire  No Club     01633 844 370
 increase substantially.  Mortgage Trust                  Direct                        03458 494 055
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 LinkedIn – This might sound obvious but it’s a really easy   Support for Mortgage Brokers  Nationwide  Brilliant  08005 453 131
 thing to get wrong. I’m sure off the top of your head you   NEW Natwest  Direct        03459 001 110
 can think of a lender or broker who hasn’t quite got the   At Metro Bank, we want to ensure you have all the training   Newbury  Direct  01635 555 777
 hang of what you should/shouldn’t post on LinkedIn. Just   and support so you feel confident talking to your clients   Newcastle  Brilliant  03456 064 488
 keep it simple and relevant. Use banner images in your   about  all  the options  available.  Not only  do  we have  a   New Street Mortgages  Brilliant  0333 300 3100
 posts with a key message on it to draw in the attention of   team of 22 dedicated BDMs across England, Scotland and   Nottingham  L&G  03444 814 444
 your audience. Sharing recent deals you have completed   Wales managing local postcode areas who can answer all   Paragon  Direct  08000 522 222
                        Penrith
 or interesting articles you have read about the market will   of your questions from lending policy enquiries to specific   Platform  No Club  01768 863 675
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 help  keep  your  audience  engaged  with  your  profile  on   updates on your clients’ mortgage applications along with   Principality  No Club  01179 331 644
 their newsfeed.   a Broker Helpdesk  who are available  when the BDM is
 engaged on another call or in a meeting.  Progressive Building Society  L&G            02890 244 926
                                                          L&G
 The most important thing is to make sure you are connected   Saffron Building Society  Direct  08000 721 100
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                       Santander
 to the right  people.  Connect with local  businesses in   It’s a  very exciting  time for  any new mortgage broker   Scottish Building Society  No Club  01313 137 700
 the community so they can see what services you offer.   joining  the industry. With more lenders entering the   Scottish Widows Bank  Direct  03458 450 829
 Businesses share  what  they  read  and  hear  and  we  all   market, and customer demand for advice high, it means   Skipton Building Society  L&G  03458 501 755
 know word of mouth is the best form of communication.   there are more products to offer your customers. The only
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 advice I would give would be to keep on top of the new   Tipton & Coseley Building Society  L&G  01202 843 550
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 Referrals – This  is probably  the best  way to generate   products and services coming into the market so you can   The Mortgage Works  Brilliant  08005 453 131
 new business  and  grow your customer  base because   find the best solutions for your customers.   Ulster Bank Ltd  L&G  02890 275 965
 people trust people. If one of your clients has had a great   Vernon Building Society  No Club  01614 296 262
 experience with you, they will be more than happy to refer   Virgin Money PLC  Brilliant  03456 001 516
 This information is for FCA authorised intermediaries only and should not be distributed to potential customers.
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