Page 19 - eBook: EXIM for Beginner

1.4 Readiness Of Exporter In

International Business

Export Potential ≠ Export Readiness
A company with potential must now analyse and assess

its level of readiness. This is because just because a

company has export potential does not guarantee it is
export ready.

To be ready, a company's product or service may need

to be adjusted or modified. To meet the requirements of
the importing country, the product's labelling or the

language used on the label may need to be replaced.