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What is


         ‘Artisan


         Bread’




















         Crafts person or Artisan     items. The trouble with mass   discerning consumers. As society
         (historically originating from a   produced items is mainly in the   becomes more affluent and
         French word) - in the ancient   product’s generic and unoriginal   aware, many are now choosing
         times, artisans were revered for   nature. These products are made   to have better quality when it
         their skills. Many aspiring    using automated systems that   comes to what we consume.
         artisans apprenticed under   involve little care and may contain   Many people have come to
         masters for years.           artificial additives (especially for   appreciate the difference between
                                      food items). Thus, in contrast to   something generic and something
         Before the advent of the industrial   mass produced items, we have   that is distinct in the quality of   Pre-University
         revolution, artisans produced   come to expect something out   ingredients and flavour.
         many consumer goods.         of the ordinary when it comes to
         Back in the medieval times,   anything from scratch with the   If ‘artisan’ strikes a chord with      And Beyond
         artisans who were renowned for   term ‘artisan’ attached to it. It   you, now is the ideal time to ride
         their own trades, from making   may be better crafted, made with   on this wave and fill a need. You
         things to providing services,   better ingredients, or have a more   can learn how to make your own
         were revered as masters. These   unique appearance or form. It is   artisan bread from the world’s    Malaysia offers a variety of options for students
         artisans were elevated in society,   also not uncommon to expect   best chef instructors at Sunway    seeking to continue their studies beyond
         and enjoyed a higher status.    that anything ‘artisan’ would be   Le Cordon Bleu. The institute
         However, the industrial revolution   masterfully prepared, with the   offers an immersive short course   secondary school. This section highlights some
         transformed many aspects of   craftsperson being celebrated    as well as a comprehensive 6           popular pre-university pathways and university
         society and artisans faded into the   as well.           months diploma programme                     programmes that you can consider.
         background. We welcomed and                              (Diplôme de Boulangerie), all
         celebrated mass production and   When it comes to food, we   catered to help you develop the
         automation for all its glory. Mostly   could be quite familiar with   necessary skills in this revival of
         because mass production allowed   this concept of ‘hand-made’ or   ‘old is gold’.
         for more things to be affordable   ‘hand-crafted’. Similarly, in the
         due to the economy of scale.   realm of bakery, we have the once   Find out more about
                                      high-and-mighty sliced loaves of   our courses here:
         Today, we may hear of a revival   bread and machine-made cakes
         of the word artisan, referring   being dethroned recently by   Diplôme de Boulangerie
         mostly to many handcrafted items   artisan breads and home-made   https://www.cordonbleu.edu/
         as opposed to mass produced   cakes, especially in the eyes of   malaysia/diplome-de-boulangerie/en



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