Page 45 - THAIFEX101-COVER

20th ISSUE MAY 2019
INNOVATION + DESIGN NEWS BY DEPARTMENT OF INTERNATIONAL TRADE PROMOTION PAGE 44

RICE

2RICE

- MATERIAL

- PACKAGING

NA CHAT E. nachatjatu@gmail.com
JAT U S R I P I TA K

Think Rice Think Thailand

Rice2Rice... a more refined product for a more Rice2Rice is packaging made from environmentally
refined generation. friendly rice straw paper. It turns agricultural waste
into a product that embodies good design that give
High light: Possible and practical to sell complete back to nature while keeping in mind the urban
rice - the grain and the straw While rice is one of the consumer’s needs. Rice2Rice is not merely kind to
most widely traded commodities, it is also one of the nature but has embraced the Zen philosophy into its
most damaging. Rice straw is often burnt of after aesthetic design. As incredible as paperfolding is,
harvests to clear paddies for the next season. The lack with all the eight-legged freaks or dragons possible,
of simple and af ordable rice straw disposal methods the core philosophy behind Origami is to embrace
only compounds the problem. It doesn’t have to be this what the paper gives you. That is why the design of

way. Rice2Rice is made of rice straw paper, minimizing Rice2Rice to be a remarkably simple design in a
non-reusable parts of the rice growing process and remarkably clean package - to bring out the true
slashing particulate dust emissions. Now, it is both nature of rice straw paper through folding.
possible and practical to sell more complete rice - the
grain and the straw. Rice2Rice is a symphony of modern design and a
minimalism reminiscent of simpler times that pays
homage to thousands of years of tradition in rice
farming.