Page 10 - Kia Manual
P. 10

1              Making & Managing





                                                                                                                                                   Appointments






































                                                                                                                                 01A.1 Dealer Objective

                                                                                                                                               Work planning & scheduling     Optimum capacity utilisation     Positive first impression
                                                                                                                                               Availability of specialist   Manage inflow so as to have   Appointment booking is first step
                                                                                                                                               technicians, shop floor work   optimum utilisation across   of service process and sets the
                                                                                                                                               planning and parts availability &   weekdays & weekends     tone for the service to come
                                                                                                                                               ordering
                                                                                                                                               Prioritize critical & repeat repair   Customer retention
                                                                                                                                               customers                    Retain customer by reminding on
                                                                                                                                               Allocation of resources to high   timely basis for their periodic
                                                                                                                                               priority customers to convert  maintenance service
                                                                                                                                               concerns, if any, to delight



                                                                                                                                 01A.2 Customer Expectations

                                                                                                                                               Ease of contact              Ease of getting appointment  Service Due Reminder call

                                                                                                                                               Dealer contact details are easily   Booking appointment on desired     Customers are reminded of

                                                                                                                                               accessible on Google, website,   date & time is easy through   upcoming service due
                                                                                                                                               app and published at the     phone call, website or app

                                                                                                                                               dealership premises
                                                                                                                                               Recommendation & estimate    Feel welcome and appreciated  Least waiting time
                                                                                                                                               Customers get advise on required   Customer’s concerns are noted      Dealership is ready with all


                                                                                                                                               repairs and cost estimates for   and communicated properly  required parts, tools, etc. to
                                                                                                                                               the same                                                  provide prompt service
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