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CORPORATE CULTURE
CHAMPIONS AND CORPORATE
CULTURE 'FRANKENSTEINS':
Starbucks, Ritz Carlton and Huawei
versus Uber, United, Volkswagen
and Theranos
By: Eric G. Flamholtz, PhD
There are companies which are champions or masters of corporate culture
management. These include Starbucks, Ritz Carlton, Johnson & Johnson, and
Huawei. However, it must be understood that being a corporate culture champion
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