Page 41 - MS Year in Review 2020
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ASSESSING CORPORATE



           CULTURE AS AN "ASSET" OR



           "LIABILITY"







































           By: Eric G. Flamholtz, PhD Published on May 16, 2020


           In the May 16, 2020 issue of Barron's, there is an interview of two investment
           managers (Paul Black and Mike Trigg) with the title “All Eyes on Corporate Culture.”
           It states the notion that: “…appraising whether a company truly has the

           staying power requires scrutinizing culture with the same diligence as
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           balance sheets and supply chains…”
           I totally agree with this notion. The question that remains is how to understand
           and assess corporate culture to determine whether it is a true “asset” or

           liability? This, in turn, requires that we understand:



           16  Sarah Max, “All Eyes on Corporate Culture,” Barron’s, May 16, 2020, p. 27.

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