Page 5 - MPU 2412 Public Relation
P. 5

Definition of Public Relation










        1                                            2        ii. Public relations is            3
                  i. Public Relations
                                                              a process and                               iii. Public relations
                  professionals help a                        practice of                                 helps an organization
                  business or                                 individuals and                             and its publics adapt

                  individual cultivate a
                  positive reputation.                        brands building                             mutually to each

                  (Forsey, 2010)                              relationships.                              other. (Cohen, 2011)
                                                              (Dragilev, 2020)
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