Page 8 - MPU 2412 Public Relation
P. 8
Testimonials Name-Calling
Bandwagon Card Stacking
- Endorsement by a celebrity, - Using names that evoke a negative
politician, or other well-known,
well-respected entity emotional response, such as fear
- Creates a sense of isolation for - Selective information
audience members who have - Focuses on one side of an
not yet joined the cause Types of Propaganda argument, such as only the
- Appeals to conformity and positive, or only the negative
longing to belong
Glittering Generalities Transfer Plain Folks
- Strongly loaded words that access the positive - Employs techniques that access the - Endorsement by an ordinary person who is humble and
emotions of the target audience audience’s positive about something, trustworthy
- Employs slogans and transfer them to the idea being - Makes the purpose of the propaganda seem
- Utilizes virtues of audience promoted. reasonable and normal
- Relies heavily on symbolism
