Page 52 - Martech Corporate Identity(2)

MARKETING AND CUSTOMER ANALYSIS

• Marketing Objectives
• Marketing Strategies
• Marketing Tactics

• Product Life Cycle Maturity
• Price Optimization Growth Sales are near Decline
their highest,
however the rate
• Place (Channel) Tntroduction increasing at slowing sown. The final stage of
Sales are
of growth is
the cycle, sales
Researching, developing their fastest rate. begin to fall.
• Productivities and then launching the
product.
• Promotion (Campaign Base) STEP 01 STEP 02 STEP 03 STEP 04
• Action Plan
• Implementation CRM 01 duction 02 Growth 03 Maturity 04 Decline
Tntro-