Page 57 - Martech Corporate Identity(2)
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MARKETING AND CUSTOMER ANALYSIS

















                            • Marketing Objectives
                            • Marketing Strategies
                            • Marketing Tactics                                                                 Step          Step         Step          Step


                              • Product Life Cycle                                                             01            02            03           04
                              • Price Optimization                                                            Strategy      Objective     Collabo-       Act
                                                                                                                                           ration
                              • Place (Channel)
                              • Productivities

                              • Promotion (Campaign Base)
                              • Action Plan                                                                     Step          Step         Step          Step

                              • Implementation CRM                                                             05            06            07           08
                                                                                                              Schedule       Check        Improve-      Imple-
                                                                                                                                           ment         menta-
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