Page 20 - CMA PROfiles Fall 2018
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FEATURED SHOP: SAVANTÉ WINE CELLARS
connoisseur), which is designed with the client-collector in mind.
The Illuminum Collection offers contemporary alternatives to
the traditional wine cellar, using various metals and acrylic along
with wood; these rooms feature everything from transparent
bottle holders to color-changing illumination.
THE FUTURE
While wine cellars make up the bulk of his work, Hogeback
say the company still does custom furniture and architectural
millwork jobs occasionally. Colorado clients keep them plenty
busy – about half their work is in the mountains and half is in
metro areas – but they have done jobs in Georgia, Tennessee and
Kansas, and offered design consults in Chicago and Florida.
As a small business owner, Hogeback appreciates the opportu-
nities that the CMA provides for him to talk with his peers about
industry changes and challenges. The 20th Anniversary con-
ference in Denver offered great presentations that were really
helpful to small businesses, he says, and the online forum is a
great resource, too.
“We’re all dealing with the same issues related to finding good
employees—people who want to learn the craft,” he adds. “We
have a lot of knowledge and skills to teach; it’s just a matter of
finding people who are interested in learning and who want to
pursue this industry as a career.
“I came from a high school in Ohio that had a really great shop
and taught industrial arts, so I learned woodworking and archi-
tectural drawing, and that all helped me in my career path. My
teacher would always take students to the state competition,
and they would win every year.
“They got rid of that program at my high school about five years
ago, and put in a weight-lifting gym instead. It was heart-breaking.
It’s a lost opportunity to introduce kids to the trades — wood-
working, metal working, welding, automotive work, etc. — and
let them find out that they’re good at working with their hands.”
Like others in the industry, he hopes that kids will realize that
Using 25 percent less material woodworking offers a great future, reliable work and a lot
by volume than other racking of satisfaction.
“There’s something powerful about building something with
systems is another innovation your hands and seeing it afterward,” he says. “I hear that from
Hogeback implemented; less people a lot. My clients often say they wish they could build
material in the racking allows for something.”
greater airflow around bottles. MORE THAN A ROOM
For Hogeback, the ultimate satisfaction of his work is not so
much what it looks like, but what it feels like.
“There’s a difference,” he explains. “My main philosophy is
18 PROFILES FALL 2018
