Page 20 - CMA PROfiles Winter 2021

FEATURED SHOP: HEARTWOOD CUSTOM WOODWORKS

This four-story 8’ by 8’ elevator tower for a single family residence is a project Heartwood takes special pride in.

All of those elements are important, but you also have to be “We were members of Architectural Woodwork Institute’s
resilient, Jordan says. There are going to be tough times, and local Colorado chapter from 2002 through 2016,” Jordan says.
if you’re willing to look for the lessons in those experiences, “There was a lot of good information there, but it always felt
even the worst times can turn into like we were the small fish in the big
opportunities to make your business pond.”
better and stronger.
Profit is not a nasty word. You Most of the members were bigger
And of course, along with all of that have to make a profit in order companies with hundreds of
advice, he recommends following that to succeed and carry on. employees, he says, and the AWI is
short, simple guideline: Do the work — Carl Jordan
you love for people you like to work for. geared to that.
“Grant Goddard, who is my general
THE RIGHT FIT manager and one of my engineers,
Heartwood joined the CMA after being in another industry went to a seminar the CMA had at one of the woodworking
group for many years.
shows,” Jordan says. “He came back and said, ‘Hey, we’ve got
to check these guys out. They seem to line up with what we’re
about.’ ”
They joined and started participating in CMA events.

“When we started meeting other members, it was like meeting
us!” he says. “They spoke our language. It immediately felt like
home. Everything was so relevant to us. Sometimes you feel
isolated in your business: Are we doing things right? Then you
meet others who are facing the same things, and you realize
we’re all in this together.”

18 PROFILES WINTER 2021