Page 10 - CMA PROfiles Winter 2015

Member Shop Profile … continued from page 8
‘made it’ yet, but we are doing well after the first five hard years. The
last three years have been easier and we’ve been able to have more
fun with it since we have a customer base and we’ve established a
solid reputation.”

To achieve this sterling reputation, Shelley and Matt have made “We
design around your style” a mantra for how they do business from
start to finish.
When CCBD begins a new project, the first priority for them is to
understand their clients’ vision by asking questions about how they
imagine the space, how they want to use it and what its primary func-
tions will be.
“We regularly tap into the information that the CMA puts out and rely
From there, CCBD creates 3D project sketches with Cabinet Vision on the CMA for expert advice. Having a group of trade professionals
for their clients. Cabinet Vision saves CCBD a tremendous amount of to bounce ideas off of is incredibly valuable!” Shelley raves.
time since the program allows instant customization to help identify
what the customer wants. In that same approximate timeframe, CCBD has been growing a
steady clip of approximately 20 percent annually. This growth is
Combine optimal production practices with nothing but high qual- projected to continue into 2015, with current estimates indicating 15
ity material (no particle board to be found here), and you get a percent growth.
winning product.
“The long-term goals of our company are to become more of a
While dedication to quality has not changed since Shelley and Matt regional company instead of staying mainly local,” says Shelley. “We
first hatched their cabinet business eight years ago, the way they would like to offer a high-end, pre-finished line to ship out that others
acquire business has shifted radically. could design and install.”

“When we first started, we sold direct to the builders. We would pull While CCBD has big plans for the future, in the short-term they are
all building permits in our area that fit our niche, pick up the phone, looking to offer frameless cabinetry to their clients.
and start calling. Since we built a solid base,” explains Shelley, “most
of our business has been word of mouth and referral-based.” “This would allow us to offer a more contemporary cabinet and also
to compete in the closet sector. Our clients are already putting in nice
In addition to the referral-based work they get, CCBD also advertises closets, so it only makes sense,” Shelley tells us.
in Mid-Missouri’s 417 Home Magazine and features in the annual
HBA Home Show. Given the terrific resolve and creativity that CCBD has shown over
its first eight years, we look forward to great things from them over
CCBD has belonged to the Cabinet Makers Association since 2010. the next eight – and beyond! ❖

10 PROFILES • Volume 15 • Issue 1, 2015 • www.cabinetmakers.org