Page 17 - PSIR Digital Listing Presentation 2018

IMAGINE

WEB/TECHNOLOGY NEARLY 12 MILLION

PROPERTY VIDEOS

PREMIERSOTHEBYSREALTY.COM | SOTHEBYSREALTY.COM HAVE BEEN PLAYED

WITHIN OUR AD
UNITS FROM OVER

121 DIFFERENT

COUNTRIES.

12

focused
minutes
per visit

22 FOCUS ON LIFESTYLE

If you own a property offering a specialized lifestyle,
million you have the ability to leverage the lifestyle section on
unique sothebysrealty.com. Visitors can explore the extraordinary
visits
annually properties the Sotheby’s International Realty® network
represents all over the world and may be connected to a
property that perfectly fits their passion.
101 a unique platform to help differentiate the sales
Our lifestyle/specialty marketing programs provide

Our website attracts more consumers PROFESSIONAL PHOTOGRAPHY professionals who are dedicated to marketing properties
to search, view and query than any other Research shows that homebuyers ranked million that fall within these niche categories.
luxury real estate website. Millions of viewers photography as the most important feature on page Each program can be accessed from sothebysrealty.com.
views
immerse themselves in our collection a real estate website. The ability to showcase up annually Dedicated marketing collateral designed to reinforce our
of vibrant quality-controlled property to 50 high-resolution photos of each property
brand’s investment in each one of these important and
photographs and videos. means potential homebuyers can zoom in on
individual segments is available in multiple formats: as
Our approach is to create results-oriented details or expand to a full screen. direct mail, digital presentation and eblast.
SEO (search engine optimization) and SEM Our properties are displayed to a global 46

(search engine marketing) strategies that audience of luxury real estate clientele with: million
highlight luxury real estate and lifestyle terms. • Metric units of measure property • BEACH • GOLF
• Search-by-lifestyle option detail • COUNTRY LIVING • HISTORIC
VIDEO • Mobile optimization pages • ECO-FRIENDLY • LAKEFRONT
Nearly 12 million videos have been played • EQUESTRIAN • METROPOLITAN
within our ad units from more than 121 different EXCHANGE RATE • FARM & RANCH • PRIVATE ISLAND
countries. Our content has a concentrated Properties’ list prices are displayed in • FLY-IN

focus on lifestyles and distinctive amenities. more than 56 currencies including the 17
Brazilian real, the euro and the Chinese yuan, languages
all updated with the latest exchange rates translated
three times per day.

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