Page 64 - The Westerner Magazine Halloween 2018
P. 64

today. Back then a jock would get on the           It  was  a  shame.  I  lived  it.  I  have
               radio and hit the record they liked three          performed  every  function—promotion,
               or four times in an hour. “Did you hear            sales  guy,  administrator.  I  represented
               that!  This  is  going  to  be  a  smash  hit!”    Motown.  I  had  about  twenty  labels  I

               They’ve  taken  that  away  from  the              represented  in  that  area.  I’m  from
               artists.  In  the  late  70’s  the  independent    Detroit  originally  and  one  of  my  best

               companies  started  to  leave  the  fold  of       friends was a vice president over there. I
               independent distribution, which was the            was there almost every day. He used to
               equal  of  major  distribution,  but  they         take a lot of their artists to record hops. I
               went with the majors because they were             knew  the  artists  too  and  knew  the

               willing to pay more—and quicker. They              operation  very  well.  It  taught  me
               all started to leave the fold and they left        everything I needed to know about the
               them  without  the  product  they  could           record business.

               operate with, so they died.
                                                                  How  does  a  record  company  actually
               So the distributors actually managed to            develop talent?

               kill their own industry?
                                                                  First  of  all,  you  have  to  have  a  good
               I  tried  to  stop  that  in  1980.  I  took  a    product—it’s  everything.  These  people

               lawyer and advertising guy, and I had a            had two studios at Motown. It’s now a
               plan.  I  said  to  the  distributors  at  the     museum  but  at  the  time  it  was  going
               convention, “You don’t have to lose out            24/7.  It  was  preparing  people  for  live
               here. Get together, give me some money             performances once the records made it.

               and  we  will  buy  into  four  catalogue          But  if  they  felt  that  the  performances
               selling acts and if we had stars we could          weren’t strong enough, but the material

               compete.”  Nine  months  we  had                   was good—they’d go right back in and
               meetings and then the egos started, and            re-record it until they’d got it. That’s the
               they died.                                         secret to A&R. They had a great product
                                                                  and  learned  how  to  process  it  through
               It’s  a  shame  they  couldn’t  see  the
                                                                  distributors.  It  was  a  development.  An
               writing     on   the    wall    and    save
                                                                  artist  development  situation.  As  you
               themselves.  They  really  should  have
                                                                  went region to region, different singers
               taken a step back and listened to what
                                                                  were  hot.  The  boy  singers  from  Philly,
               you had to say.
                                                                  the acid rock from San Francisco. They
                                                                  created  the  same  talent  development.
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