Page 54 - Municipality Magazine

News
Issue No. 526 - 2021 - Ras Al Khaimah Municipality Magazine

Ras Al Khaimah Municipality: Activating CRM System

Ras Al Khaimah Municipality De- transactions and simplify the pro- by the customer from various means
partment has announced the im- cess of their communication with of communication.
plementation and activation of the other parties. His Excellency stated that ‘CRM’
modern and developed Customer H.E. Munther Mohammed bin System could easily be linked with
Relationship Management ‘CRM’ Shakar stated that ‘CRM’ is a system other systems through a unified
System, which contributes to the for bridging the distance between screen of the Call Center contracted
speedy clearance and completion of the customer and the Service Au- with in Egypt and the Customer Hap-
transactions. thorities, by providing easy-to-use piness Center of the Municipality
The CRM System consists in listing and more effective capabilities Department. So that, after these ad-
all customer data, and linking them through a single central screen to vantages, we will be able to quickly
to other Service Entities and Munici- raise service efficiency. In addition, complete customer’s transactions.
palities in the country, in order to Sections Heads and Administrations His Excellency indicated that this
facilitate and shorten the journey of Managers can create smart reports system could be also linked with the
completing transactions, and taking through which accurate decisions on ‘360 Degree’ System for connected
accurate and quick decisions from of- transactions can be made. businesses that collect data, people,
ficials, relying on the latest means His Excellency pointed out that processes and customers together
and technologies. this system has many advantages for to include customer data, with ease
His Excellency Munther Moham- the Municipality Department, as it is of applying it with other Govern-
med bin Shakar, Director General considered as a unified platform for ment Departments and linking with
of the Department, said that the the accurate and effective inclusion the Municipality Department.
Municipality Department continues of customer data, with the possibil- His Excellency Director General of
to constantly update the provided ity of applying security checks and the Department, emphasized that
services to the various customers, creating detailed reports on them, CRM System is one of the most re-
and work to develop systems and in addition to creating Key Perfor- cent systems in place that will im-
services that would shorten the cus- mance Indicators ‘KPIs’ Reports. prove the customer experience, en-
tomer’s journey and complete trans- His Excellency Munther Moham- hance customer happiness, develop
actions to the fullest to achieve the med bin Shakar added that the tech- services and adopt best practices.
best results in Customer Service. nologies allow the possibility of link- Furthermore, it will provide the Best
His Excellency stated that the ing ‘CRM’ System with customer’s Services and improve their quality,
Department has recently worked all communication platforms with as the pace of work will be more
on converting all services provided through social media. This means rapid and organized to achieve the
to customers into electronic ones that the employee can use only one Highest Levels of Customer Satisfac-
through the Department’s Portal, screen to receive all requests made tion.
so that they can complete and clear
their transactions with all Admin-
istrations and Sections with ease,
without the need to visit the Depart-
ment’s HQ.
His Excellency the Director Gen-
eral indicated that the Department
during the past few days has added
and activated Customer Relation-
ship Management System ‘CRM’ to
its Call Center. Which is considered
a qualitative addition to the Depart-
ment’s Services to accelerate the
pace of excellence and provide cus-
tomers with new services and solu-
tions that enable them to complete

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