Page 11 - Getting the Secret Recipe Right
P. 11
SUMMARY
Secret Recipe is one of the leading brand
in the industry that is smart in setting up
their pricing strategy, thus, having
revenue worth more than RM750 million
to date. The marketing mix strategy
(Product, Place, Promotion, Pricing) is well
implemented and cooperated with
technological advancement.
Their competitors e.g. Baker's Cottage
and King's Bakery still unable to mimic
Secret Recipe strategy because of
differences in production, target market
and market share.
Geting the Secret Recipe right 10
