Page 9 - Getting the Secret Recipe Right
P. 9
6.0 'SMART' STRATEGY
Several researches made have found out that This price modification made by Secret
Secret Recipe has slowly increase their price in Recipe have occurred because of several
this 6 year (Refer figure below). Previously in factors such as raw material with
2014, the price for Cheese and Cream premium quality, sourcing vendors,
categories are RM75 per whole cake and increased store rental fees and marketing
RM7.50 per slice, while for Premium cake are expenses with technological expansion
RM120 per whole cake and RM10 per slice. In that contribute to additional cost of
2017, the price for Cheese and Cream variable and fixed cost. This also influence
categories are RM88 per whole cake and by their leader advantage, that increase in
RM8.80 per slice, while for Premium cake are price (equal with their values) will give less
RM130 per whole cake and RM11.80 per slice. impact towards revenue compared to
And currently, the price for Cheese and Cream other competitors in the market.
categories are RM98 per whole cake and
RM9.80 per slice, while for Premium cake are
remain the same.
Geting the Secret Recipe right 08
