Page 3 - Getting the Secret Recipe Right

2.0 PRODUCTS

Secret Recipe featuring an appetizing menu with 40 different cake varieties and over 50 locals
and international cuisine3. It has its own R&D team of experts to upgrade its unique products.
Inspired by worldwide delicacies and modifying with their unique techniques, Secret Recipe has
created many distinctive and outstanding cuisines4. The uncompromising value of food and
desserts using quality ingredients, combined with rational pricing, has developed a new cult of
lifestyle, compromising both old and young food and cake lovers3.

Cakes

Secret Recipe is famously known with
their authentic and fine quality cakes
with 40 different varieties to choose
from, refer Table 1. It also has won
numerous awards across the region,
such as:
Best Cheesecake Award in 1998
and 2000 – Kuala Lumpur Cakes
Competition
Most Original Chocolate Cake
Award in 1999 – Kuala Lumpur
Cakes Competition Quality has become the focus9 to maintain their
Best Cake Award for Eastern standard and wins customer loyalty. The overall process
China in 2016 – Dianping.com7
of delivering their product to end consumer were closely
monitored to ensure risk to remain uncompromised.
With careful planning and forecasting, they could remain
their product at the freshest level.

Cuisine

Secret Recipe offered variety of savory foods such as
local delicacies and food fusion for their customers.
Menu includes few sections, refer Table 2, which have
won several awards such as:
Best Lamb Stew Award 2001 – Galaxie Magazine
7 Excellence Food Award 2004 – Ministry of The
Information & The Arts Singapore
Best Western Restaurant 2005/2006 – Halal

Restaurant Competition KasehDia
Best Brands Food & Beverage Cafes 2006-2007 –
Brand Laureate
Malaysia’s Best International Lifestyle Restaurant
Award 2014 - Top 10 of Asia

Geting the Secret Recipe right 02