Page 7 - 2018 Summer

Public Relations Committee
Masonic Tribune
Volume XCIX No.1 - Summer 2018 Issue - Page 7
ooking back at the work of our committee
Lover the past year, the highlight has been
Forget not the duties and oaths you the airing of three 30-second PSA’s on 166
have assumed as a Mason. TV and Radio stations throughout the Juris-
can only speak for myself, but I can categor- diction of Washington, aired to coincide with
the 300th anniversary of Freemasonry and
I ically say that I am a better man for being the Grand Master’s mission that we “Com-
a Freemason. There have been and are so municate to Educate”. The vignettes were
many truly good men that have guided and composites of interviews with Washington
shaped me to reach out and live the Mason- State Freemasons explaining why they be-
ic principals. They have opened doors that I came Masons, how the craft has changed
might learn what is behind our Masonic sym- their lives and – in turn – how they are chang-
bols, where they came from, how they came ing their communities. The concept was the
to be Masonic Symbols. These men have brainchild of Chuck Heinrich, a founder of
invested time and brotherly love in helping McCann-Erickson, one of the world’s largest
me realize that it is truly special to be a Free- advertising agencies who graciously worked
mason. pro bono for our committee as we developed
RIGHT WORSHIPFUL Brother
our messaging concept. Our strategy was to
I see strife and anger in the world. On a daily
Sam Roberts basis, we witness some people that have no connect with the public at a visceral level by
letting them hear from a cross section of our
respect for themselves, much less for oth-
membership, rather than a scripted “pitch”
ers. For many, civility is a meaningless word.
from a production-booth announcer. These
More and more honesty is a matter of con-
venience and tolerance is something others
ship, but directions for those interested in
should have for us. were not designed to be calls for member-
There is no better time for us to seek out finding out more about Freemasonry to visit
Grand SECRETARY
our Grand Lodge of Washington website,
qualified, virtuous, moral men of character where through Google Analytics provided by
for membership into our Fraternity. I did not the Grand Lodge Technology Committee, we
say solicit. If you know of such a man, ap- could accurately track the response rate.
proach him and in any of a dozen ways let
him know that you are a Freemason. {Have This amount of radio and television ex-
a good weekend?} [I did! I had a great time posure, if purchased through traditional me-
at the outdoor Degree on San Juan Island.] dia buying methods, would have cost Grand
{Outdoor Degree, what’s that?} [Oh, I’m a Lodge upwards of 100-thousand dollars and
Freemason and we had a Fellowcraft Degree was made possible only through a unique
there on Saturday.] {Who are the Masons and partnership with the Washington State Asso-
what do you do?} ciation of Broadcasters. WSAB member sta-
tions allow only two or three non-profit organi-
My Friend, do you truly believe that hones- zations each year to work with them through
ty is the only way to live one’s life? Do you their “Partners in Education Program”, where-
think that being a man of good character by they match a non-profit’s investment for
means that you are tolerant, charitable, civ- PSA’s on a 2-for-1, and more often than
il, restrained and patient? Given a choice, not a 3-for-1 basis. Participating non-profits
wouldn’t you rather associate with men who must work directly with the WSAB, with no
believe as you do and live those values in commissions paid to any party. The only
their daily lives? My Friend, there are such other non-profits the WSAB has made this
men, everywhere, and they are known as available to are the Washington Army Nation-
Freemasons. I can introduce you to some of al Guard and the Lake Chelan Chamber of
them and would be willing to talk some more Commerce.
about Masonry if you want.
Quality over quantity, it’s not a numbers (Read more about this report in the digital ver-
game. When we find these men, many sion of the Masonic Tribune posted in our web-
of whom have no knowledge of Mason- site.)
ry, and share with them the same oaths
and obligations, the world will become a WB Roger Nelson, Chairman
much better place for all mankind. Public Relations Committee

Sam Roberts, PGM
Grand Secretary 7 Table of Contents