Page 228 - Art and Crafts of Bangladesh

GRAPHIC DESIGN 225

Even after the 50s and still later, film booklets fig. 4.26 (top) Leaflet
were published and designed from organizations for promotion of a film,
called Jupiter Publicity, Kamart, Evergreen etc. published from
from Dhaka. For instance, Jupiter did the design Bangladesh, designer
of the booklet of the film Ghar Ki Laj directed Azizur Rahman
by S.M.Salim. Kamart designed the booklet of fig. 4.27 (bottom) The
the film Sagar directed by Ehtesham. Kamart title page of a famous
also did everything regarding publicity for the panjika published from
first noteworthy film of Bangladesh, Mukh O Serampore Chandradoy
Mukhosh. On the other hand, many artists who Press
65
got formal education also designed booklets.
For example, artist Imdad Hossain designed the
cover of the booklet of the film Molua. 66
However, from comparative analysis we can say
that the quality of the booklets published locally
was not good. It is assumable that the lack of
quality printing technology was an obstacle for
good designing and printing (fig. 4.26).
The gradual development of the printing
industry brought a positive change in booklet
design as well. Nowadays, booklets are
published and publicized on many occasions
besides cinema publicity. Apart from the plain description of different kinds of
products, various designed booklets are published from several
organizations. Different kinds of images, artistic typography,
photography of different models, manual drawing etc. are used for
booklet design (fig. 4.23). A designer is comparatively more free in
this kind of work. Since the last two decades booklet design in
Bangladesh achieved a respectable position due to the touch of
technology and the creative mind of the artist.
9. Different kinds of almanacs, diaries and calendars:
Almanac, diary and calendar are very important media for yearlong
advertisement for a product or an organization. In the early years of
the printing industry of undivided Bengal an almanac of the year
1778 AD was published from Kolkata. The name is, Calender for the
Year of our Lord MDCCLXXVIII . Even though it is called a calendar,
it is actually an almanac in book form. The credit for printing it is
given to John Augustus Hickey. 67
The almanac was popular in Bangladesh before the era of the printing
press. But they were hand-written. The Brahmin pundits used to
disseminate these hand-written almanacs (panjikas). Some of them