Page 231 - Art and Crafts of Bangladesh

228 ART AND CRAFTS

fig. 4.28 Hanging 10. Hanging mobile, bunting, dangler, replica etc.
mobile advertising Hanging mobiles on threads are exhibited in front of different stores. It is a very
product, photograph innovative method of product advertisement. The principal feature of the hanging
Athahar Hossain Surjo
mobile is that, here the product is given more importance than writing. Since these are
printed on both sides, they are always active in advertising the product (fig. 4.28).
In the 80s, these kinds of advertisement were of
circular, quadrangular or triangular shapes. Now it is
possible to design shapes other than these geometric
and convenient ones because of the development of die-
cut technology. Since the 90s, hanging mobiles are
being widely used.
In various focal points of the city, the publicity of
different products is done by attaching printed papers at
a regular distance, on threads. This method of publicity
is known as bunting. The notion of the bunting is
derived from the ancient practice of decorating any
festival with small triangular colored flags attached to
thread, on an open field or elsewhere. The same design is repeated in buntings.
Buntings look attractive and beautiful with the designs in bright colors.
Buntings have been in use in Bangladesh since the 70s but the form and presentation
was different. Since the 90s, buntings became attractive with the development of
technology. These days, the design of the bunting is given special importance.
Compared to the past, the design has changed greatly. For example, the use of model
with products or spray work is mentionable. In our country, the bunting is generally
used during the initial stages of marketing a product or on special occasions.
Two other methods are used for advertisement – the dangler and replica. The replica
of a product or its package manufactured on a larger than actual scale, is exhibited
attractively in front of stores. This is a dangler. This arrangement is used to allure
customers. The replica is almost the same thing but in this case, the product or the
packet of the product is made in a much larger scale. Usually on launching a product
in the market, humungous replicas are made and exhibited in important spots of the
city to draw the attention of customers.
11. Cartoon, caricature, comic strip, etc.
The scrolled patas long in currency in rural Bengal may be considered the indigenous
form of comic strips, and definitely, the ancient form. Cartoons are used in many
different ways in the various fields of graphic design. Editorial cartoons are published
with great importance on the front page of newspapers. These are generally black and
white but nowadays they are also printed in four colors. Moreover, news cartoons or
pocket cartoons are circulated in daily newspapers, which are also the prime attraction.
In the weekly or monthly magazine, the cartoon is generally printed in the inner page
usually after the printer’s line. Of course, cartoon based drawings are used on the