Page 18 - E-MAGAZINE IMR
P. 18

“HOTEL SERI MALAYSIA”



               TOP CHOICE OF HOTEL IN



                                            MALAYSIA






               CUSTOMER SERVICE



              Customer  service  is  a  provision  of  quality  service  going  beyond  the

              customer’s expectations or what the customer asked for and deliver the

              service  efficiently  so  that  the  customers  are  content,  loyal  and  keep

              coming.  Important  of  customer  service  is  that  builds  good  customer
              relations  which  are  necessary  for  the  success  of  a  business  or

              organization.





               THE HOTEL INDUSTRY IN MALAYSIA
             The  hotel  industry  in  Malaysia  is  characterized  by  increasing  price

             competition  and  its  accompanying  falling  gross  margins.  Given  the

             mature  nature  of  this  industry,  coupled  with  the  relatively  recent

             regional economic crisis of 998 and new fears of terrorism, Malaysian

             hotels have been increasingly.




              Effective supervision is the answer to ensuring that every


               employee is performing to the expected level. This would

                in turn lead to the maintenance of the quality of service


                that the guests expect. Any deviation from standards or

                     established norms must be corrected immediately










       14
   13   14   15   16   17   18   19   20   21   22   23