Page 20 - E-MAGAZINE IMR
P. 20

Dimension of






       service quality









           RELIABILITY                                 COMPETENCY



           Dependable                                 Quaification

           Accuracy                                   Professional Training

           Performance                                Skills of providing customer service
                                                      are essential in providing quality

                                                      customer service

           RESPONSIVENESS

           Helpfullness                                            COURTESY

           Promptness                                              Politeness

                                                                   Respect
                                                                   Consideration
           TANGIBLE                                                Kindliness

           Physical facilities
           Equipment

           Personnel                                   COMMUNICATION
           Communication material
                                                       Keeping customer informed and

                                                       listening to customers
           EMPATHY

           Ability to undeerstand other people's feeling & experiences



          ASSURANCE

          Guarantee and promise to the customers that the service
          provider is committed to giving them relevant and reliable

          services on time






     16
   15   16   17   18   19   20   21   22   23   24   25