Page 150 - (DK) How to be a GENIUS?

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unconscious memories—the smell
to products are much more likely
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the country, for example. Research
influence behavior. People who eat
in a room smelling faintly of cleaning
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Carl Jung
Swiss psychologist Carl Jung believed
in the collective unconscious—a mass
of buried memories inherited from our
ancestors. He thought this explained the
ghost stories, myths, and fairy tales that
are part of every culture. However, since
Jung’s death in 1961, his theory has been
displaced by other ideas.
Imagined illness
The unconscious mind can have a
powerful influence on health. Some
people suffer from psychosomatic
illnesses—illnesses caused by mental
problems such as stress. On the other
hand, people who are sick may recover
after taking a “medicine” that they
believe will cure them, even though
it has no active ingredients. This is
called the placebo effect.
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