Page 151 - (DK) How to be a GENIUS?

Most of our unconscious
guided by instinct. Brain scans
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Your unconscious mind cann Instinct
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urges, such as greed, show activity
in the primitive parts of the brain—
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be difficult to control, but it t mental activity seems to be
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the parts that we share with other
basic instincts such as appetite.
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animals. These areas control
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i is vital to your survival.. of people tested for unconscious
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influence the unconscious mind.
Advertising ice cream whenever you hear it.
Some advertising tries to
It may use flashed messages,
songs, or slogans or associations
with everyday objects. For example,
might be linked to a a catchy tune,
an advertisement for ice cream
making you think about buying
he brain that
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People being tested for unconscious
mental activity are never told what is
going on, because this would make
them control their reactions. Such
conscious control enables people to
overcome their unconscious urges,
civilization. If we followed our
instincts without controlling them
at all, society might fall apart.
(c) 2011 Dorling Kindersley. All Rights Reserved. and this is an important element of
(c) 2011 Dorling Kindersley. All Rights Reserved.