Page 199 - How to Be a Conscious Eater - Making Food Choices That Are Good for You
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3  Fortifying processed foods does not make them healthy.  A
                         common example is enriched grains. Author Warren
                         Belasco has a great term, nutrification, that he gives to this
                         surprisingly common practice of a manufacturer taking
                         an ingredient—such as wheat kernels—and removing the
                         most healthy components—the germ and the bran, in this
                         case—to make it easier to turn that ingredient into a highly
                         processed food. The manufacturer will then add back in
                         approximations of the nutritional attributes that would
                         have inherently been in the food—such as iron—so they
                         can tout that supposed value-add on the label, and perhaps
                         even sell the product at a higher price point. Instead, buy
                         foods closer to their original form, like whole-wheat bread
                         or wheat berries, before their most valuable nutritional
                         assets have been removed.




                         ANATOMY OF A GRAIN
                         Eat them whole!


                        BRAN                                  ENDOSPERM
                        PROTECTIVE                            CONTAINS STARCH,
                        OUTER SHELL,                          PROTEIN, SOME
                        RICH IN FIBER,                        VITAMINS AND
                        B VITAMINS, AND                       MINERALS
                        ANTIOXIDANTS



                                                             GERM
                                                             OFFERS B VITAMINS,
                                                             PROTEIN, MINERALS,
                                                             HEALTHY FATS







                                     188  how to be a Conscious Eater







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