Page 16 - Forbes - India (January 2020)

9 ShutterStock
L e a d e r B o a rd Number of new entrants to the
unicorn club in 2019

Social Survey
Friends, Family

And Funds

Tata Capital’s inaugural Millennial Pivot report
highlights how millennials and Gen Z approach life.
Things look similar till it’s a question of money

On an average, how many hours in a day do you think
you spend on social media?
Percentage
18 to 25 years 26 to 35 years
up to 12 hours 10 9 ShutterStock
up to 8 hours 17 17
up to 4 hours 27 21 Festivals are a peak time for sales and discounts, who
amongst the following are you most likely to purchase
up to 2 hours 25 27
gifts for?
up to 1 hour 13 18
Percentage
Less than 1 hour 8 8
18 to 25 years 26 to 35 years
total 100 100
Family 70 74
Friends 44 45
16 What proportion of your virtual friends (social media) Business contacts 14 14
are also physical friends? office colleagues 19 20
Myself 42 47
Percentage total 100 100
18 to 25 years 26 to 35 years
up to 10% 9 9 If you were to consider borrowing money, which of the
following is most likely to be the reason?
up to 15% 10 13
up to 25% 16 18 Percentage
18 to 25 years 26 to 35 years
up to 50% 16 12
to buy the newest tech gadget in 19 12
up to 60% 33 34 the market
All my social media friends/ 16 14 For my next vacation 21 17
followers are also physical friends higher education for self/family
total 100 100 member 25 19
to build my dream house 17 28
to fund the marriage of family 10 11
If you were planning your itinerary for holidays during member
the festival season, which of the following would you For emergencies like hospitalisation 8 13
most like to take up? total 100 100
Percentage
If you were considering borrowing money, who amongst
18 to 25 years 26 to 35 years the following are you most likely to turn to?
Participate in events with religious 28 23 Percentage
significance
18 to 25 years 26 to 35 years
to spend time with family and close 41 41
friends Friends and colleagues 22 11
I would use this time to travel or do 20 24 Local moneylenders 10 6
something else that I like Family 30 19
there is a lot of chaos around this Banks 29 46
time, I would use the opportunity to 12 12 Non-banking financial
disconnect institutions 10 18
total 100 100 total 100 100

forbes india • january 31, 2020