Page 84 - Esquire (November 2019)

FIVE

Ways to Buy a

WATCH

and the

Best New Watches of the Year

F R O M M E C H A N I C A L TO S M A R T WATC H , A F FO R DA B L E
TO A ST R O N O M I C A L , V I N TA G E TO
B R A N D - N E W, H E R E ’ S E V E RY T H I N G YO U N E E D
TO K N O W A B O U T S C O R I N G YO U R

P E R F E C T T I M E P I E C E ( O R T I M E P I E C E S ) R I G H T N O W

pending four figures on a watch is the begin-
ning of a long-term relationship, so it pays to go
1 S u’ve already got your heart set on a particu-
through a respectable courtship period first. If
yo
lar brand, or just a couple, the monobrand boutiques
will likely offer you the deepest and most knowledge-
able service, both before and after they have nailed you
as a customer. Maintenance is also something to con-
sider, and service varies from brand to brand, so it’s a
good idea to ask. Some will service on-site or at a lo-
cal certified facility. But if you really put your watch
through the grinder, they may recommend that it go on
Go Boutique a lengthy and sometimes costly holiday in Switzerland.
If, on the other hand, you want to play the field a
K N O W YO U R
B R A N D S O R WA N T little (to further strangle the metaphor), try the new
TO D I S C OV E R breed of multibrand stores. Watches of Switzerland, a
S O M E ? STA R T
H E R E . newcomer to the U.S., already has two sizable stores
in New York, in SoHo and Hudson Yards, with a third
in Las Vegas. They feature concessions for many lead-
ing watchmakers and an accessible mood far removed
from that of traditional jewelry and watch stores. Ask
about maintenance here, too. —Nick Sullivan

78 November 2019_Esquire Photographs by Jeffrey Westbrook