Page 31 - Forbes - Asia (April 2019)

Media, Marketing & Advertising

Morshed Abdulla Al, 25 Aditya Pisharody, 27 India Bruce “Bo” Wei, 27 China
Bangladesh Head of Video, FilterCopy Founder, LetsDraw
Cartoonist, Morshed Mishu’s Melvin Poh, 27 Malaysia Steven Wongsoredjo, 26
Illustration
Founder, The Asian Entrepreneur Indonesia
Yuta Fukazawa, 24; Yuri Matsui, Qi Bin, 28 China Cofounder, Nusantara Technology
24 Japan CEO, Shanghai Wohoney Culture Xu Yan, 27 China
Cofounders, AppBrew
Communication CEO, Yan Chi Culture
Mortaza Behboudi, 24 Zhuang “Annabelle” Qian 28
Afghanistan China JUDGES
Founder, GUITI NEWS
Founder, KnowYourself Chantal Abouchar, Australia
Benz Budiman, 25 Indonesia Founder and CEO, The STUDIO
Cofounder, Pomona Technologies Christel Quek, 28 Singapore
Cofounder, BOLT Patrick Grove, Singapore
Chen Xiaoliang, 27 China Zaure Rozmat, 28 Kazakhstan Cofounder and Group CEO,
Founder, Duiba Group Catcha Group
Founder, The Steppe
Kenn Costales, 29 Philippines Akira Morikawa, Japan
Founder, Monolith Growth Ishaan Sethi, 27 India President of NHN Corporation,
Founder, The Delta App
Consulting Former CEO of LINE
Wang Yuyang, 26;
Ben Forman, 29 New Zealand Wang Zhikai, 29 China
Founder, Wrestler
CEO, COO, Shanghai Goose
Chris Khristie, 27; Michelle Tan, Culture Dissemination
26 Malaysia Charlie Sheng, 28 Hong Kong
Cofounders, INFLUASIA
CMO, MailTime
Thinh Le Tan Thanh, 28 Vietnam
Founder, BrandBeats Archie Carlson, 28;
Sugito Alim, 29 Indonesia
Li Shuang, 28 China Cofounders, StickEarn
Partner, EO Intelligence
Chinmay Jindal, 24;
Eva Mackinley, 28 Australia Ankit Mishra, 25 India
Founder, The Last Straw Australia Cofounders, StoryXpress
Arjun Madhavan, 28 India Sahil Vaidya, 25;
Founder, Assemblage Chirag Gander, 25 India
Entertainment Cofounders, The Minimalist
Mallikarjun Malkiodeyar, 25 India Piyush Ghosh, 23; Tuhin Sen, 25;
Cofounder, Timeblur Studio Tannison Mathews, 25 India
Cofounders, The Optimist Citizen
Taiki Mori 28 Japan
Founder, VAZ

Steven

Wongsoredjo, 26

COFOUNDER, NUSANTARA TECHNOLOGY
INDONESIA
Steven Wongsoredjo returned home to Indonesia after
graduating from Columbia University in 2016 in time to
witness the controversial Jakarta governor election, which
included hate speech and fake news. The experience helped
inspire him to start Nusantara Technology to produce positive and
inspiring digital media content for his generation. “Instead of fake
news,” says Wongsoredjo, “we want to create trusted content for
millennials and speak in their language.”
By focusing on media formats popular with young people, such
as comic strips, infographics and short videos, the company’s
two sites, Keepo.me and YuKepo.com, have quickly captured the
attention of young Indonesians. With over 1 million social media
followers and 35 million visitors to its sites every month, Nusantara
Technology turned a profit its first year in 2017. Last year, the
company was accepted to Y Combinator, a prestigious Silicon
Valley startup accelerator.
Wongsoredjo’s success with Keepo and YuKepo inspired him to
start a third product, PlayingViral, which helps client companies cre-
ate interactive content to attract millennials and improve sales. “I en-
vision it as the Salesforce for Southeast Asia, a marketing platform
that also incorporates media,” says Wongsoredjo. PlayingViral al-
ready counts as customers thousands of small and midsized busi-
WINSTON GOMEZ nesses across Southeast Asia, as well as larger companies such as
Singapore Airlines and Garuda Indonesia. “Companies want to make
products that cater to millennials, and digital media is a bridge for
them to connect to young people,” says Wongsoredjo. —David Yin

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