Page 111 - Forbes - USA (November 2019)

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A LETTER TO ALL THE SINGLES WHO’VE

BEEN TOLD THEY’RE “TOO PICKY”...

Amanda Bradford, Founder/CEO, The League

First things first - congrats on I called it The League, and
waiting for this moment when designed it for the overly
society is embracing software, ambitious (okay ...workaholic).
mobile devices, and data to My friends joked that The
help solve what is essentially a League was my personal
large-scale matching problem. ‘Fianc´e Finder’ app and as
I am still shocked that it took it turns out, that’s exactly
until 2014 for online dating to what it was! And no, I didn’t
become mainstream. use any special internal
backdoors to find him - in
Secondly, you’re in good
a twist of fate, The League’s
company. There have never
matching algorithm selected
been as many unmarried
us as potential soulmates in
adults as there are today.
September 2017 and the
More than 110M US residents
rest is #leagueLove history.
are divorced, widowed or
have always been single and The League is designed
more than 45 percent of with blood, sweat, tears, and
Americans over 18 live alone. most importantly, love. Every
Kudos for deciding not to time I scraped my knee
settle with ‘Mr. or Mrs. Meh’, while looking for him, I
if you weren’t sure they were translated my learnings into
your soulmate, they weren’t the product. While finding
your soulmate. Next! true connection can be
challenging, you can use the
Okay, back to your search
tools I built so your journey
for The One. I’m of the
doesn’t become as epic as
opinion that a soulmate is
The Odyssey. Using The
out there for all of us, but
League will save you precious
he/she is not going to descend
time and valuable energy in
from heaven onto our doorstep.
what I believe is the most
Like any Homer adventure,
important decision in life.
you’ll have to fight some
battles before reaping the For five years, my work was
fruits of your labor. Take my search, and my search was
my story - five years ago my work. Now it’s your turn!
I ended a serious relationship
and decided to build the – Amanda Bradford
dating app I wanted. #NeverSettle #DateIntelligently

“ l had to weave a 60-city-wide net to Ånd him and it worked. ”

Text your Concierge #forbes for priority access . www.theleague.com