Page 85 - (DK Eyewitness) Top 10 Travel Guide - Tokyo

Ginza ❮❮ 83

Shiodome and
9 A DAY SHOPPING IN GINZA
Caretta Shiodome
MAP M5 • 1-8-2 Higashi-Shinbashi, Mikimoto
Minato-ku • 6218-2100 Ginza 2
Resembling a futuristic mini-city, Kimuraya Matsuya
the bayside Shiodome features a Christian Dior Wako
grove of skyscrapers, not ably Ginza Station Mitsukoshi
Shiodome Media Tower and the Dover St
highly regarded Conrad Tokyo hotel, Market Ginza Uniqlo Chuo-dori
as well as an Italian-style outdoor Lion Beer Hall
Le Café
piazza, cafés, restaurants, and Doutor Ginza
cocktail bars. The 47-story Caretta
Shiodome houses more than MORNING
60 stores, restaurants, and cafés.
Leave Ginza Station at the
4-chome exit well before 10am,
TAISHO CHIC and have coffee at the elegant
Popular culture thrived in Ginza during Le Café Doutor Ginza. Walk
the Taisho period (1912–26), as a more across to the Mitsukoshi (see p66)
department store oppo site in
liberal mood blew through the city. The time to be greeted by staff when
age saw the appearance of the “Modern it opens. Stroll a few steps to the
Girl,” a product of European fashions, the svelte Christian Dior Building,
American Jazz Age, and film divas. With and then return to the 4-chome
their bobbed hair, these girls typified the crossing. On the opposite corner,
confidence of a new age that challenged visit Wako, another department
Japanese values. store. It is located in the Hattori
Building (p41), a symbol of Ginza
ADMT Advertising
0 since the early 1930s. Next door,
the bakery Kimuraya (see p84)
Museum
delicacy since 1875. Return to
MAP M5 • Caretta Shiodome, B1F- special izes in anpan, a local
B2F, 1-8-2 Higashi-Shinbashi, Minato- Mitsukoshi, with its trademark
ku • 6218-2500 • Open 11am–6:30pm bronze lions, and browse its
Tue–Fri (to 4:30pm Sat, Sun & public high-quality goods. Spare a few
min utes to ascend to the roof,
holidays) • www.admt.jp where offerings are left at a
Sponsored by advertising giant Shinto shrine to promote
Dentsu, this museum traces the prosperity. Visit the food base-
history of Japanese advertising. ment for a light lunch or green
Exhibits run from colored woodblock tea and Japanese sweets.
prints to the latest TV commercials.
The museum library has over 150,000 AFTERNOON
digitally saved advertisements. Cross the road and walk north-
east along Chuo-dori, passing
Mikimoto Ginza 2 (see p84), the
originator of cultured pearls,
and the department store
Matsuya, which has a Design
Gallery on its seventh floor
showcasing items by Japan’s
top designers. Afterwards, visit
some of the area’s more recent
retail entrants: the main Tokyo
branch of fast-fashion retailer
Uniqlo, which is con nected to
the boutique Dover St Market
Ginza. Slake your thirst at the
famous Lion Beer Hall nearby.
Tranquil Hama Rikyu Garden
See map on p80

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